How the dashboards are organised
Analytics is split into a set of dashboards, each grouping related stat tiles and charts. Use the section switcher at the top of the page to move between them.| Dashboard | What it covers |
|---|---|
| Overview | The headline numbers: cycles created, fulfilled, and received; average lead time, fulfillment, and receival; circular revenue, active cycles, and most rented products. |
| Calendar | Cycle throughput for your Calendar method: created, fulfilled, received, lead times, and method breakdowns. |
| Subscriptions | Subscription cycle activity plus recurring-billing health: subscriptions over time, by status, paused count, average lifetime, failed charges, and new vs churned. |
| Memberships | Membership cycle activity, memberships over time and by status, and membership tier distribution. |
| Resale | Resale activity and resale revenue. |
| Revenue | Circular revenue, revenue growth, total orders, revenue by location and method, and top products by revenue. |
| Charges | Outstanding balance and count, recovered charges, total paid, customers with an outstanding balance, and collection-rate trends. |
| Items | Fleet utilization, average completed cycles (yield), average lifetime revenue and ROI, inventory position and value, and age of stock. |
| Products | Top products and variants, plus per-product rollups (utilization, yield, ROI, lifecycle revenue, rental length, lead time, rent-to-buy) grouped by a dimension you choose, such as brand or category. |
| Customers | Circular acquisition and conversion rates, average and median lifetime value, acquisition over time, and customers by location. |
Working with a dashboard
Set the date range
Every dashboard is scoped by a date range. Choose a preset (Today, Yesterday, Last 7 / 30 / 90 / 365 days) or pick a custom range. Stat tiles and charts update to the selected window.
Drill into a report
Select a card to open the full report, where a metric is broken out into a ranked table or a more detailed chart. For example, the item utilization tile drills into a per-item ranking.
Export to CSV
Every chart and report has an Export action that downloads the underlying data as CSV, so you can pivot it in a spreadsheet or share it with your team.
Ask AI
Use Ask AI to open Shopify Sidekick and ask questions about your Supercycle data in natural language when a number needs more context than a chart can give.
Inline performance cards
You don’t have to leave a record to see how it’s performing. Item, product, and customer detail pages each show a Performance card with that record’s key metrics, so the numbers sit next to the record they describe. That means utilization and lifecycle economics for an item or product, and lifetime value and activity for a customer.Understanding the circular metrics
Most dashboards mix familiar commerce numbers with metrics specific to renting the same item many times. The circular-specific ones:| Metric | Meaning |
|---|---|
| Utilization | The share of an item’s available time that it was out on a cycle. Measured from when the item became available (its published date, defaulting to when it was created) to the end of the range, with cancelled cycles excluded. Fleet utilization is the availability-weighted average across items. |
| Yield | The average number of completed cycles an item has been through, a measure of how much work you’ve got out of the asset. |
| Lifetime revenue | Total charge revenue earned across every cycle for an item, averaged per item at the fleet level. |
| Lifecycle ROI | Lifetime revenue minus the item’s acquisition cost. Only items with a recorded cost count toward the average; items without a cost show a dash rather than a faked margin. |
| Rent-to-buy | How often rentals convert into a purchase. |
| Lead time | The gap between a cycle being created and fulfilled. |
| Circular acquisition rate | The share of customers whose first order with you was a circular (rental, subscription, membership, or resale) order rather than a retail one. |
| Circular conversion rate | The share of customers who started with retail and went on to place a circular order (or vice versa). |
Item utilization, yield, and ROI depend on each item having accurate acquisition costs and a published date. Record acquisition and lifetime costs on the item’s Finance card, and set a published date on items that became rentable later than they were created, so the fleet numbers reflect reality.