Skip to main content
Customer segments group customers by attributes such as purchase history, location, or tags. Supercycle tags customers and orders as they move through the rental lifecycle, so you can slice your circular audience with no extra setup. Segments live under Segments in your Shopify admin.

​
Tags Supercycle applies

Supercycle writes these tags and keeps them up to date as customers rent, pause, and cancel. There’s nothing to maintain by hand. The full reference is in Customer tags.

​
Customer tags

​
Order tags

​
Create a segment

1

Open segments

Go to Segments and select Create segment.
2

Filter by a Supercycle tag

Use the Customer tags filter to include or exclude customers, then combine it with Shopify’s own filters, such as location, lifetime spend, or last order date, to sharpen the segment.
Customers with an active subscription
Shopify's segment editor with a customer tags query matching customers who have an active subscription, showing a valid segment and the Save segment button

The customer count updates as you edit the query.

3

Save the segment

Select Save segment and give it a name. The segment is then available everywhere Shopify uses segments.

​
Example segments

Each of these is a query you can paste into the segment editor. Customers currently subscribed, for retention or upsell campaigns:
Active subscribers
Customers who paused but haven’t canceled, for a win-back:
Paused subscribers to win back
Rental activity combined with spend, to find your best circular customers:
High-value renters
Everyone on one plan, to promote an upgrade:
Customers on a specific plan
One-off rental customers to convert into subscribers:
Renters who haven't subscribed

​
Where to use segments

Segments work everywhere Shopify supports them:
  • Email marketing. Shopify Email, Klaviyo, and other tools that sync Shopify segments.
  • Discounts. Restrict a discount code to one segment.
  • Reports. Filter Shopify Analytics reports by segment to compare cohorts.
  • Customer accounts. Show different content depending on which segments a customer is in.
Segments are dynamic. Shopify recalculates membership as tags change, so a customer who pauses their subscription moves between segments without you cleaning anything up.