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Shopify Segments let you group customers based on attributes like purchase history, location, or tags. Because Supercycle automatically applies tags to your customers and orders, you can use Segments to slice your circular commerce audience without any extra setup.

Tags Supercycle applies

Supercycle writes the following tags. The full reference lives in Customer tags.

Customer tags

Order tags

Tags are applied and updated automatically as customers move through the rental lifecycle. You don’t need to manage them manually.

Create a segment

1

Open Segments in Shopify

In your Shopify admin, go to Customers > Segments.
2

Create a new segment

Click Create segment and use the query builder to define your criteria.
3

Filter by Supercycle tags

Use the Customer tags filter to include or exclude customers. For example, to target everyone with an active subscription:
Combine tags with other Shopify filters (location, lifetime spend, last order date) for sharper segments.
4

Save the segment

Click Save segment and give it a name. The segment becomes available across Shopify — for marketing campaigns, discounts, and reports.

Example segments

Active subscribers

Target customers currently subscribed for retention or upsell campaigns:

Paused subscribers ready to win back

Re-engage customers who paused but haven’t canceled:

High-value renters

Combine rental activity with spend to find your best circular customers:

Plan-specific upsell

Target a specific plan to promote upgrades:

Renters who haven’t subscribed

Find one-off rental customers to convert into subscribers:

Where to use segments

Segments work everywhere Shopify supports them:
  • Email marketing — Shopify Email, Klaviyo, and other tools that sync segments
  • Discounts — restrict a discount code to a specific segment
  • Reports — filter Shopify Analytics reports by segment to compare cohort performance
  • Customer accounts — show different content based on segment membership
Segments are dynamic — Shopify recalculates membership as tags change, so a customer who pauses their subscription automatically moves between segments without manual cleanup.