Segments
Learn how to leverage Shopify Segments with Supercycle tags to organize and target customers effectively.
Supercycle automatically applies tags to customers and orders, making it easy to use Shopify’s Segments feature to organize and target your customers effectively.
What are Shopify Segments?
Shopify Segments allow you to group customers based on specific criteria, such as their purchase history, location, or tags. With Supercycle, you can use the tags we apply to customers and orders to create dynamic segments for better organization and marketing.
Supercycle Tags Overview
Supercycle applies the following tags to customers and orders:
Customer Tags
- Has active subscription: Indicates the customer has an active membership plan.
- Has paused subscription: Indicates the customer has paused their membership plan.
- Has canceled subscription: Indicates the customer has canceled their membership plan.
- Supercycle member: Indicates the customer has made a rental order.
{Plan name}subscriber: Indicates the specific membership plan the customer is subscribed to (e.g., “Starter Subscriber”).
Order Tags
- Has membership: Applied to orders containing a membership plan product.
- Has rental products: Applied to orders containing rental products.
- Recurring order #X: Indicates the number of recurring orders in a subscription (e.g., “Recurring order #1”).
Creating Segments with Supercycle Tags
Follow these steps to create a segment in Shopify using Supercycle tags:
Navigate to Segments in Shopify
In your Shopify Admin, go to Customers > Segments.
Create a new segment
Click Create segment and use the query builder to define your segment criteria.
Add Supercycle tags as criteria
Use the Tags filter to include or exclude customers based on Supercycle tags. For example:
- To target active subscribers, use the tag
Has active subscription. - To target customers with a specific plan, use the tag
{Plan name} subscriber.
Save your segment
Click Save segment, give it a name, and start using it for marketing or analytics.
Example Use Cases
Targeting Active Subscribers
Create a segment of customers with the Has active subscription tag to send them exclusive offers or updates about their membership.
Re-engaging Paused Subscribers
Use the Has paused subscription tag to create a segment of paused subscribers and send them a reactivation campaign.
Promoting Specific Plans
Create a segment for customers subscribed to a specific plan (e.g., “Starter Subscriber”) to promote upgrades or plan-specific benefits.
Best Practices
- Regularly review and update your segments to ensure they align with your business goals.
- Combine Supercycle tags with other Shopify filters (e.g., location, purchase history) for more targeted campaigns.
- Use segments to personalize email marketing, loyalty programs, and customer support.
By leveraging Supercycle tags with Shopify Segments, you can better organize your customers and create more effective marketing strategies.