Using Shopify Analytics

Because Supercycle uses native Shopify orders, products, customers, and tags, most of your circular commerce activity is already flowing into Shopify Analytics. Every charge Supercycle collects — initial checkouts, recurring billing cycles, and draft orders for late fees — results in a Shopify order with full line item, customer, tag, and financial context. That means you can use the same reports you rely on for retail to understand rental, subscription, membership, and resale performance, often without any extra setup.

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Reports that work out of the box

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Sales reports

All Supercycle revenue appears in your Sales over time, Sales by product, and Sales by channel reports. Recurring membership and subscription charges create new orders each billing cycle, so they accumulate in sales totals automatically. Use the Sales by product report to compare revenue across your catalog — rental products and retail products side by side.

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Order reports

The Orders over time and Order details reports include every Supercycle order. You can filter these reports using the tags Supercycle applies:

• Has rental products — orders containing rental items
• Has membership — orders containing a membership plan

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Subscription reports

If you use the Subscription or Membership method, Supercycle creates Shopify subscription contracts. Shopify’s built-in subscription reports become available automatically:

• New subscriptions over time — tracks when customers start subscriptions
• Subscription sales over time — recurring revenue from subscription billing
• Subscription vs one-time sales — compare circular revenue against retail

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Customer reports

Supercycle tags every customer with their membership status and activity. Shopify’s Customer cohort analysis and Returning customer rate reports let you track retention across your circular commerce customers. The RFM (Recency, Frequency, Monetary) analysis works particularly well for rental businesses, where repeat transactions are the norm rather than the exception.

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Finance reports

All payment activity — including recurring billing attempts and draft order payments — flows into Shopify’s finance reports. Use Finances summary and Payment methods to reconcile circular commerce revenue alongside retail.

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Filtering reports by Supercycle activity

Shopify lets you filter reports by tags, product type, and other dimensions. Combined with the tags Supercycle applies, you can isolate circular commerce data within any report.

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Filter by order tags

Supercycle applies these tags to orders: In any order or sales report, add a Tag filter to isolate rental or membership orders.

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Filter by customer tags

Supercycle applies these tags to customers: Use these in Customer reports or when building Segments for targeted analysis.

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Filter by product

Since Supercycle products are standard Shopify products, you can filter any Sales by product or Product analytics report to specific items. Use the supercycle.methods metafield to identify which products are configured for circular commerce.

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Building custom reports

Shopify’s custom report builder lets you combine metrics and dimensions to create reports tailored to circular commerce. Here are some useful combinations:

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Rental revenue by product

Create a custom Sales report with:

• Dimension: Product title
• Metrics: Net sales, Orders
• Filter: Order tag is Has rental products

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Membership plan performance

Create a custom Sales report with:

• Dimension: Product title
• Metrics: Net sales, Orders, Average order value
• Filter: Order tag is Has membership

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Recurring revenue trend

Use the Subscription sales over time default report, or create a custom report with:

• Dimension: Day / Week / Month
• Metrics: Net sales
• Filter: Order tag contains Recurring order

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Customer lifetime value for renters

Create a custom Customers report with:

• Dimension: Customer name
• Metrics: Total spent, Orders
• Filter: Customer tag is Supercycle member

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Using metafields in reports

Supercycle writes metafields to products, variants, and customers. Some of these can enhance your reporting: To use a metafield in Shopify Analytics, ensure the Use in analytics toggle is enabled on the metafield definition in Settings > Custom data.

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What Shopify Analytics doesn’t cover

Shopify Analytics gives you a strong picture of revenue, customers, and product performance. For operational metrics specific to circular commerce, use the Supercycle admin: