Multi-market pricing is available on request. Contact support from the app to turn it on for your store.
How it works
Every option on every method carries a market setting with two values:- All markets. The option shows to customers in every market. This is the default.
- Specific markets. The option only shows in the markets you tick.
When to use it
- Different prices per region. Charge €50 a month in the EU and £45 a month in the UK for the same subscription.
- Currency-specific options. Create one option per currency instead of relying on Shopify’s automatic conversion.
- Region-specific availability. Offer resale or membership only in the markets you can fulfill from.
- B2B against DTC pricing. Target wholesale-priced options at a B2B market you’ve set up in Shopify.
- Pilot launches. Roll a new method or price out to one market before going global.
Target an option at markets
1
Open the option
On Products, select a product, open the method, then select an option or Add option.
2
Turn on Apply to specific markets
In the option, find Apply to specific markets and turn it on.
3
Tick the markets
Tick each market the option applies to. Leave them all unticked, or turn the setting back off, to apply the option to every market.
4
Save
Select Save. The option now shows only to customers in the markets you ticked.
Retarget many options at once
To move a batch of options between markets, use the Apply to markets bulk action on the options table: tick the options, select Actions, then Apply to markets, and pick the markets. Leaving the selection empty applies them to all markets.Tick the options, then open Actions to reach the bulk actions.
What the customer sees
Supercycle filters options by the customer’s active market at render time, so no theme code is involved. The same filtering runs on:- Product pages and the Methods app block
- Cart and checkout
- Membership plans app block
- Availability search
Considerations
A common pattern is a base option duplicated per market: create one option targeted at market A with the local price and currency, then a second targeted at market B with that market’s price, and so on. Each option shows only to its own market, so the customer still sees a single, correctly priced option.Multi-market pricing FAQs
Why can't I see the Apply to specific markets setting?
Why can't I see the Apply to specific markets setting?
The setting appears once multi-market pricing is on for your shop and at least one Shopify market has synced. Contact support from the app to have it turned on.
What happens if a customer's market has no matching option?
What happens if a customer's market has no matching option?
The method doesn’t display on the storefront for that market. Give every market you sell in at least one option per active method.
Do I need to recreate options when I add a new market?
Do I need to recreate options when I add a new market?
Options set to All markets pick the new market up automatically. Options targeted at specific markets don’t include it until you open them and tick it.
Can I see which options apply to which market?
Can I see which options apply to which market?
Open any option to read its market setting, or filter the options table by market to audit coverage.
Does market targeting work through the APIs?
Does market targeting work through the APIs?
Yes. Each option exposes
market_application_type, either all or some, and market_application_shopify_ids, an array of Shopify market IDs. The Storefront API filters options by the requesting market for you.