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Membership plans

Introductory discounts

Many retailers offer introductory periods for their subscription and membership plans to increase conversion whilst easing the customer into their new routine. You can achieve this in Supercycle with native Shopify discounts.

At present, discounts can only be automatically applied across all of your plans (so you can't have 1 plan discounted and 2 plans undiscounted). To achieve this you can build your own Featured plans section.



Create a discount code

From your Shopify admin head to discounts, hit create discount and select amount off products.

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Configuring your discount code

Method

Shopify doesn't yet support automatic discounts on subscription products so you should select discount code.

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Value

You can enter either a percentage or a fixed amount discount. Bear in mind you can only automatically apply one discount across all of your plans; you may want to use a percentage discount for this reason.

Select the subscription purchase type and apply the discount specifically to your membership plans.

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The Shopify search modal can be difficult to find specific items. If you know the name of your plan, you can search using quotation marks i.e "The Essential".

You'll set the number of discounted payments in a moment.

Maximum discount uses

The easiest way to ensure only new members receive the discount is to limit to one use per customer.

Note: Using this method, if you have a customer who has previously been a member without a discount, they'll be able to re-join or change the plan using the discount. If this is unpalatable, with a bit of extra effort you can create a customer segment of customers who have not been members and set customer eligibility to that segment.

You'll also want to limit the discount to multiple recurring payments - the number of days/months/years you want the introductory discount to apply for.

This uses the billing interval you entered in the plan setup; if the billing interval is 3 months and you limit the discount to 3 recurring payments, the customer will have 3 discounted payments over a total of 9 months.

If you only want to apply the discount to the first payment, you can select limit discount to the first payment.

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Combinations

Combinations allow the customer to 'stack' discounts in their cart.

At a minimum, you should apply product discounts as Supercycle uses these to allow customers to rent using credits.

You may also want to enable order and shipping discounts if you have other active offers.

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That's it! You'll want to make sure the discount has no end date and hit save discount.



Automatically applying the discount

In the previous step, we had to create a discount code as subscriptions aren't supported by Shopify's automatic discount functionality. As things are, your customers will have to apply the discount code themselves at the checkout stage - which isn't great!

Change your plan success redirect URL

Discounts can be automatically applied in Shopify by URL. We're going to use this in your Supercycle plan settings to apply the discount once the customer has added a membership plan to their cart.

In your Shopify admin, head to Supercycle settings.

Under membership rental, we're going to change the plan success redirect URL.

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By default, this will be set to cart but you may have your own path here like collections/all. We're going to change this to redirect to a URL that applies the discount to the customer's basket before redirecting to the URL we actually want to send the customer to. We'll do this by prepending discount/{discount code}?redirect=.

You should now have something that looks a bit like this:

discount/92Z94XEEQHAZ?redirect=/collections/all

Before saving, we need to escape the slashes in the URL parameter (everything after ?redirect=). You do this by replacing each / with %2F.

Your finished path should look something like this:

discount/92Z94XEEQHAZ?redirect=%2Fcollections%2Fall

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Make sure to save your changes!

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TABLE OF CONTENTS
Create a discount code
Configuring your discount code
Method
Value
Maximum discount uses
Combinations
Automatically applying the discount
Change your plan success redirect URL
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