> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supercycle.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Using Shopify Analytics

> Use Shopify's built-in analytics to track your circular commerce performance alongside retail

Because Supercycle uses native Shopify orders, products, customers, and tags, most of your circular commerce activity is already flowing into Shopify Analytics. Every charge Supercycle collects — initial checkouts, recurring billing cycles, and draft orders for late fees — results in a Shopify order with full line item, customer, tag, and financial context. That means you can use the same reports you rely on for retail to understand rental, subscription, membership, and resale performance, often without any extra setup.

## Reports that work out of the box

### Sales reports

All Supercycle revenue appears in your **Sales over time**, **Sales by product**, and **Sales by channel** reports. Recurring membership and subscription charges create new orders each billing cycle, so they accumulate in sales totals automatically.

Use the **Sales by product** report to compare revenue across your catalog — rental products and retail products side by side.

### Order reports

The **Orders over time** and **Order details** reports include every Supercycle order. You can filter these reports using the tags Supercycle applies:

* `Has rental products` — orders containing rental items
* `Has membership` — orders containing a membership plan

### Subscription reports

If you use the **Subscription** or **Membership** method, Supercycle creates Shopify subscription contracts. Shopify's built-in subscription reports become available automatically:

* **New subscriptions over time** — tracks when customers start subscriptions
* **Subscription sales over time** — recurring revenue from subscription billing
* **Subscription vs one-time sales** — compare circular revenue against retail

<Note>
  Subscription reports populate automatically when Supercycle creates subscription contracts. No additional setup is required.
</Note>

### Customer reports

Supercycle tags every customer with their membership status and activity. Shopify's **Customer cohort analysis** and **Returning customer rate** reports let you track retention across your circular commerce customers.

The **RFM (Recency, Frequency, Monetary)** analysis works particularly well for rental businesses, where repeat transactions are the norm rather than the exception.

### Finance reports

All payment activity — including recurring billing attempts and draft order payments — flows into Shopify's finance reports. Use **Finances summary** and **Payment methods** to reconcile circular commerce revenue alongside retail.

## Filtering reports by Supercycle activity

Shopify lets you filter reports by tags, product type, and other dimensions. Combined with the tags Supercycle applies, you can isolate circular commerce data within any report.

### Filter by order tags

Supercycle applies these tags to orders:

| Tag                              | Applied when                             |
| -------------------------------- | ---------------------------------------- |
| `Has membership`                 | Order contains a membership plan product |
| `Has rental products`            | Order contains rental products           |
| `Recurring order #1`, `#2`, etc. | Indicates the billing cycle number       |

In any order or sales report, add a **Tag** filter to isolate rental or membership orders.

### Filter by customer tags

Supercycle applies these tags to customers:

| Tag                         | Applied when                                               |
| --------------------------- | ---------------------------------------------------------- |
| `Has active subscription`   | Customer has an active membership                          |
| `Has paused subscription`   | Customer has paused their membership                       |
| `Has canceled subscription` | Customer has canceled their membership                     |
| `Supercycle member`         | Customer has made any rental order                         |
| `{Plan name} subscriber`    | Customer is on a specific plan (e.g. `Starter subscriber`) |

Use these in **Customer reports** or when building [Segments](/documentation/manage/analytics/segments) for targeted analysis.

### Filter by product

Since Supercycle products are standard Shopify products, you can filter any **Sales by product** or **Product analytics** report to specific items. Use the `supercycle.methods` metafield to identify which products are configured for circular commerce.

<Tip>
  Create a Shopify [collection](https://help.shopify.com/manual/products/collections) for your Supercycle products using the `supercycle.supercycle_enabled` metafield. Reference this collection when filtering reports by product group.
</Tip>

## Building custom reports

Shopify's custom report builder lets you combine metrics and dimensions to create reports tailored to circular commerce. Here are some useful combinations:

### Rental revenue by product

Create a custom **Sales** report with:

* **Dimension**: Product title
* **Metrics**: Net sales, Orders
* **Filter**: Order tag `is` `Has rental products`

### Membership plan performance

Create a custom **Sales** report with:

* **Dimension**: Product title
* **Metrics**: Net sales, Orders, Average order value
* **Filter**: Order tag `is` `Has membership`

### Recurring revenue trend

Use the **Subscription sales over time** default report, or create a custom report with:

* **Dimension**: Day / Week / Month
* **Metrics**: Net sales
* **Filter**: Order tag `contains` `Recurring order`

### Customer lifetime value for renters

Create a custom **Customers** report with:

* **Dimension**: Customer name
* **Metrics**: Total spent, Orders
* **Filter**: Customer tag `is` `Supercycle member`

<Info>
  Custom metafields can also be used as dimensions and filters in Shopify reports. When creating a metafield in Shopify, enable **Use in analytics** to make it available in the report builder.
</Info>

## Using metafields in reports

Supercycle writes [metafields](/developers/metafields) to products, variants, and customers. Some of these can enhance your reporting:

| Metafield                                | Type     | Useful for                                                       |
| ---------------------------------------- | -------- | ---------------------------------------------------------------- |
| `supercycle.methods`                     | Product  | Filtering reports to specific rental methods                     |
| `supercycle.uncommitted_inventory_count` | Variant  | Understanding real-time availability alongside inventory reports |
| `supercycle.membership`                  | Customer | Enriching customer reports with membership status                |

To use a metafield in Shopify Analytics, ensure the **Use in analytics** toggle is enabled on the metafield definition in **Settings** > **Custom data**.

## What Shopify Analytics doesn't cover

Shopify Analytics gives you a strong picture of revenue, customers, and product performance. For operational metrics specific to circular commerce, use the Supercycle admin:

| Metric                                  | Where to find it                                                    |
| --------------------------------------- | ------------------------------------------------------------------- |
| Cycle status and fulfillment progress   | [Cycles](/documentation/manage/cycles/cycles) in Supercycle         |
| Item utilization and condition tracking | [Items](/documentation/manage/inventory/items) in Supercycle        |
| Return rates and receival status        | [Returns](/documentation/manage/returns/returns) in Supercycle      |
| Charge collection and dunning           | [Charges](/documentation/manage/charges/charges) in Supercycle      |
| Allocation conflicts                    | [Allocation](/documentation/manage/cycles/allocation) in Supercycle |

<Tip>
  Combine Shopify Analytics for revenue and customer insights with [Supercycle Analytics](/documentation/manage/analytics/overview) for operational metrics to get a complete view of your circular commerce business.
</Tip>