> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supercycle.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Using segments

> Use Shopify Segments with Supercycle's customer and order tags

[Shopify Segments](https://help.shopify.com/manual/customers/customer-segmentation/customer-segments) let you group customers based on attributes like purchase history, location, or tags. Because Supercycle automatically applies tags to your customers and orders, you can use Segments to slice your circular commerce audience without any extra setup.

## Tags Supercycle applies

Supercycle writes the following tags. The full reference lives in [Customer tags](/documentation/methods/membership/shopify-tags).

### Customer tags

| Tag                         | Applied when                                                          |
| --------------------------- | --------------------------------------------------------------------- |
| `Supercycle member`         | Customer has placed any rental order                                  |
| `Has active subscription`   | Customer has an active membership or subscription                     |
| `Has paused subscription`   | Customer has paused their membership or subscription                  |
| `Has canceled subscription` | Customer has canceled their membership or subscription                |
| `{Plan name} subscriber`    | Customer is on a specific membership plan (e.g. `Starter Subscriber`) |

### Order tags

| Tag                   | Applied when                                                                        |
| --------------------- | ----------------------------------------------------------------------------------- |
| `Has rental products` | Order contains rental products                                                      |
| `Has membership`      | Order contains a membership plan product                                            |
| `Recurring order #X`  | The Nth recurring order in a subscription or membership (e.g. `Recurring order #1`) |

<Note>
  Tags are applied and updated automatically as customers move through the rental lifecycle. You don't need to manage them manually.
</Note>

## Create a segment

<Steps>
  <Step title="Open Segments in Shopify">
    In your Shopify admin, go to **Customers** > **Segments**.
  </Step>

  <Step title="Create a new segment">
    Click **Create segment** and use the query builder to define your criteria.
  </Step>

  <Step title="Filter by Supercycle tags">
    Use the **Customer tags** filter to include or exclude customers. For example, to target everyone with an active subscription:

    ```
    customer_tags CONTAINS 'Has active subscription'
    ```

    Combine tags with other Shopify filters (location, lifetime spend, last order date) for sharper segments.
  </Step>

  <Step title="Save the segment">
    Click **Save segment** and give it a name. The segment becomes available across Shopify — for marketing campaigns, discounts, and reports.
  </Step>
</Steps>

## Example segments

### Active subscribers

Target customers currently subscribed for retention or upsell campaigns:

```
customer_tags CONTAINS 'Has active subscription'
```

### Paused subscribers ready to win back

Re-engage customers who paused but haven't canceled:

```
customer_tags CONTAINS 'Has paused subscription'
AND customer_tags NOT CONTAINS 'Has canceled subscription'
```

### High-value renters

Combine rental activity with spend to find your best circular customers:

```
customer_tags CONTAINS 'Supercycle member'
AND amount_spent >= 500
```

### Plan-specific upsell

Target a specific plan to promote upgrades:

```
customer_tags CONTAINS 'Starter Subscriber'
```

### Renters who haven't subscribed

Find one-off rental customers to convert into subscribers:

```
customer_tags CONTAINS 'Supercycle member'
AND customer_tags NOT CONTAINS 'Has active subscription'
```

## Where to use segments

Segments work everywhere Shopify supports them:

* **Email marketing** — Shopify Email, Klaviyo, and other tools that sync segments
* **Discounts** — restrict a discount code to a specific segment
* **Reports** — filter [Shopify Analytics](/documentation/manage/analytics/shopify-analytics) reports by segment to compare cohort performance
* **Customer accounts** — show different content based on segment membership

<Tip>
  Segments are dynamic — Shopify recalculates membership as tags change, so a customer who pauses their subscription automatically moves between segments without manual cleanup.
</Tip>