> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supercycle.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics overview

> Where to get analytics for your circular commerce business

Because Supercycle is built on Shopify primitives, your circular commerce data is available across several places. Use whichever fits the question you're trying to answer.

## Where to get analytics

<CardGroup cols={1}>
  <Card title="Within Supercycle" icon="chart-simple">
    Operational metrics — utilization, fulfillment, returns, allocation, and recurring billing health.
  </Card>

  <Card title="Using Shopify Analytics" icon="shopify" href="/documentation/manage/analytics/shopify-analytics">
    Revenue, orders, customers, and conversion — populated automatically from native Shopify orders.
  </Card>

  <Card title="Using segments" icon="users" href="/documentation/manage/analytics/segments">
    Group customers by Supercycle tags for targeted reporting and marketing.
  </Card>

  <Card title="Using the Operators MCP" icon="sparkles" href="/ai/operators-mcp/overview">
    Ad-hoc questions answered in natural language from Claude, ChatGPT, or any MCP-compatible assistant.
  </Card>
</CardGroup>

## Within Supercycle

Supercycle's admin pages are filterable, sortable views of your circular commerce data — use them as live dashboards by saving filtered URLs.

| Page                                             | Best for                                                      |
| ------------------------------------------------ | ------------------------------------------------------------- |
| [Cycles](/documentation/manage/cycles/cycles)    | Fulfillment progress, allocation conflicts, returns in motion |
| [Items](/documentation/manage/inventory/items)   | Inventory utilization, condition mix, items out vs idle       |
| [Returns](/documentation/manage/returns/returns) | Receival progress, overdue returns, credit status             |
| [Charges](/documentation/manage/charges/charges) | Pending payments, recurring billing health, dunning           |

## Using Shopify Analytics

All Supercycle revenue flows through native Shopify orders, so it lands in Shopify's built-in reports automatically. Filter by the tags Supercycle applies (`Has rental products`, `Has membership`, `Has active subscription`) to isolate circular commerce data — see [using Shopify Analytics](/documentation/manage/analytics/shopify-analytics) for report recipes.

## Using segments

Supercycle tags every customer with their membership status and rental activity. Use those tags in [Shopify customer segments](/documentation/manage/analytics/segments) to slice your audience for marketing, discounts, and reports.

## Using the Operators MCP

For one-off questions that don't fit a standard report, connect the [Operators MCP](/ai/operators-mcp/overview) to your AI assistant and ask in natural language:

* *"How many items are out across all calendar rentals right now?"*
* *"List customers with an active subscription and an outstanding balance over \$100."*
* *"Which subscriptions had a failed billing attempt in the last 7 days?"*

The assistant can summarise, compare, or chart the results — a custom report on demand.