> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supercycle.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics dashboards

> Supercycle's built-in reporting on utilization, yield, lifecycle ROI, revenue, and billing

Supercycle's analytics dashboards turn your cycles, items, and charges into reports Shopify can't produce: fleet utilization, yield, lifecycle ROI, return rates, and recurring billing health.

Open them from <Icon icon="shopify" iconType="solid" /> **[Analytics](https://admin.shopify.com/apps/supercycle/analytics)**.

***

## How the dashboards are organized

Analytics is split into dashboards, each grouping related stat tiles and charts. Use the section switcher at the top of the page to move between them.

| Dashboard         | What it covers                                                                                                                                                                                                            |
| ----------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Overview**      | The headline numbers: cycles created, fulfilled, and received, average lead time, fulfillment and receival times, circular revenue, active cycles, and the most rented products.                                          |
| **Calendar**      | Cycle throughput for the [calendar](/documentation/methods/calendar/overview) method: created, fulfilled, received, lead times, and method breakdowns.                                                                    |
| **Subscriptions** | [Subscription](/documentation/methods/subscription/overview) cycle activity and recurring billing health: subscriptions over time and by status, paused count, average lifetime, failed charges, and new against churned. |
| **Memberships**   | [Membership](/documentation/methods/membership/overview) cycle activity, memberships over time and by status, and the tier distribution.                                                                                  |
| **Resale**        | [Resale](/documentation/methods/resale/overview) activity and resale revenue.                                                                                                                                             |
| **Revenue**       | Circular revenue, revenue growth, total orders, revenue by location and method, and top products by revenue.                                                                                                              |
| **Charges**       | Outstanding balance and count, recovered charges, total paid, customers with an outstanding balance, and collection rate trends.                                                                                          |
| **Items**         | Fleet utilization, average completed cycles, average lifetime revenue and ROI, inventory position and value, and age of stock.                                                                                            |
| **Products**      | Top products and variants, plus per-product rollups grouped by a dimension you choose, such as brand or category.                                                                                                         |
| **Customers**     | Circular acquisition and conversion rates, average and median lifetime value, acquisition over time, and customers by location.                                                                                           |

***

## Work with a dashboard

<Steps>
  <Step title="Set the date range">
    Every dashboard is scoped by a date range. Choose a preset, such as **Last 30 days**, or set a custom range. The tiles and charts follow the window you pick.
  </Step>

  <Step title="Drill into a report">
    Select a card to open the full report, where the metric is broken out into a ranked table or a more detailed chart. Item utilization, for example, drills into a ranking per item.
  </Step>

  <Step title="Export to CSV">
    Select **Export** on a chart or report to download the data behind it, so you can pivot it in a spreadsheet or send it on.
  </Step>

  <Step title="Ask AI about a number (optional)">
    Select **Ask AI** when a number needs more context than a chart gives. **Open Sidekick** launches Shopify [Sidekick](/ai/sidekick/shopify-sidekick) with a starter prompt about the dashboard you're on, and the same modal shows your [Operators MCP](/ai/operators-mcp/overview) URL for an external AI tool.
  </Step>
</Steps>

***

## Inline performance cards

You don't have to leave a record to see how it's performing. Item, product, and customer pages each carry a **Performance** card with that record's key metrics, so the numbers sit next to the record they describe: utilization and lifecycle economics for an item or product, lifetime value and activity for a customer.

***

## Circular metrics

Most dashboards mix familiar commerce numbers with metrics that only matter when the same item goes out many times.

| Metric                        | Meaning                                                                                                                                                                                                                                                        |
| ----------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Utilization**               | The share of an item's available time that it spent out on a cycle, measured from the item's published date, or its creation date, to the end of the range. Canceled cycles are excluded. Fleet utilization is the availability-weighted average across items. |
| **Yield**                     | The average number of completed cycles an item has been through, which is how much work you've got out of the asset.                                                                                                                                           |
| **Lifetime revenue**          | Total charge revenue across every cycle for an item, averaged per item at the fleet level.                                                                                                                                                                     |
| **Lifecycle ROI**             | Lifetime revenue minus the item's acquisition cost. Only items with a recorded cost count toward the average, and items without one show a dash rather than a faked margin.                                                                                    |
| **Rent-to-buy**               | How often rentals convert into a purchase.                                                                                                                                                                                                                     |
| **Lead time**                 | The gap between a cycle being created and fulfilled.                                                                                                                                                                                                           |
| **Circular acquisition rate** | The share of customers whose first order was a rental, subscription, membership, or resale order rather than a retail one.                                                                                                                                     |
| **Circular conversion rate**  | The share of customers who started with retail and went on to place a circular order, or the other way round.                                                                                                                                                  |

<Note>
  Utilization, yield, and ROI depend on each item having an accurate acquisition cost and published date. Record costs on the item's **Finance** card, and set a published date on items that became rentable later than they were created.
</Note>

***

## Related documentation

<CardGroup cols={2}>
  <Card title="Shopify Analytics" icon="shopify" href="/documentation/manage/analytics/shopify-analytics">
    Report on circular revenue, orders, and customers alongside retail.
  </Card>

  <Card title="Operators MCP" icon="sparkles" href="/ai/operators-mcp/overview">
    Ask your AI assistant one-off questions about your live data.
  </Card>
</CardGroup>
